@bynakkie

  • 1. Creative Content Strategy

    Generated bold and robust ideas through convergent and divergent thinking, refined ideas into focused plans, and shipped high-quality content that builds trust and community in a niche

  • 2. Social Media Analytics

    Set KPIs tied to goals, track performance, and turn insights into clear actions that improve content results

  • 3. Reflection

    What I did

    Who I impacted

    Why I loved this role

1. Creative Content Strategy

I grew @bynakkie from zero to 40K followers by building a repeatable content engine that balanced experimentation with intentionality. My process started with divergent thinking—rapidly generating concepts from trends, audience questions, and personal storytelling—then converged into a focused weekly plan built around what would earn attention and what would retain it.

To keep quality high at volume, I treated each post like a mini-campaign: strong hook, clear emotional or practical payoff, and a consistent voice that felt authentic to the niche. I produced, scheduled, and published 4–7 pieces of visually compelling content per week, iterating quickly on formats that performed while maintaining a cohesive brand identity. That strategy resulted in 14M views, a 30% engagement rate, and 2.4M likes—proof that creative can scale when it is anchored in a disciplined system.

@bynakkie salted maple cookie butter matcha🫶⭐️🙂‍↕️🍵 @matchakari #matchakari #goodmatchamorning #matcha #matchalattee #matchaathome #weckjars #matchalatte ♬ Juna - Clairo

My most watched video sits at 8.4 mil views

Strong hook, borrowing celebrity brand equity

2. Social Media Analytics

Analytics guided my decisions at every stage—from what I created to how I distributed it. I set performance indicators aligned to growth (reach and follower conversion) and community health (engagement rate and repeat interaction), then tracked patterns across posts to understand what consistently drove outcomes.

Instead of chasing one-off virality, I used performance signals to refine creative choices: doubling down on formats with high retention, adjusting hooks when reach was strong but engagement lagged, and building recurring themes that encouraged audience return. The result was not just growth, but sustained community interaction—reflected in a 30% engagement rate alongside high-volume reach.

3. Reflection

I started @bynakkie as a personal challenge—to prove my skills outside the classroom and apply what I learned in my marketing degree to build something real around an interest I genuinely care about. Here, I built a creative system that consistently turned cultural moments into platform-native storytelling. I owned the full content lifecycle—ideation, scripting, visual direction, editing, scheduling, and community engagement—publishing 4–7 high-quality posts weekly while maintaining a distinct voice and cohesive aesthetic. That repeatable approach scaled into results: 40K followers, 14M views, 30% engagement, and 2.4M likes.

What I’m most proud of is that the growth came from community, not shortcuts. I treated every post as a conversation starter—optimizing hooks for attention, shaping narratives for shareability, and responding consistently to comments and DMs to build trust and familiarity. I used analytics to iterate with intention: doubling down on formats that sustained retention, refining creative when reach was high but engagement lagged, and building recurring themes that encouraged return viewers.

More than the numbers, the experience taught me how to create content that earns attention and trust. I built a feedback loop between creativity and performance—using cultural insights and audience behavior to refine hooks, storytelling, and formats, then engaging directly in comments and DMs to deepen connection and encourage repeat interaction. Creating the account pushed me to operate with speed and intention, and it confirmed that my best work happens when I’m combining creative instincts with strategy, iteration, and genuine audience empathy.

This experience reinforced the kind of work I love: fast, culturally aware communication that still feels thoughtful and human. It taught me how to pair strong creative instincts with operational execution and data-informed iteration—delivering content that performs while staying authentic to the audience and the brand.