The defining moment of my first year came when my manager resigned four months into the role and I stepped in to lead a $500K rebrand campaign for the Long Beach Grand Prix. Managing a high-visibility activation forced me to operate like a project lead: aligning stakeholders, coordinating vendors and production timelines, supporting customer travel and hospitality logistics, and connecting the on-site experience to digital touchpoints that would extend the campaign beyond the event. The results validated the approach—our largest monthly website user volume on record, an 18% increase in new users, and a 10% lift in engagement rate.

Outside of marquee events, I built discipline through repetition and standards. Rebranding and creating 50+ technical assets sharpened how I write for different audiences, balance compliance with clarity, and build systems that scale across product lines. Updating site imagery, landing pages, and copy strengthened my understanding of how small UX and messaging decisions compound into measurable outcomes, contributing to a 20% increase in site traffic.

In my current role as Product Marketing Coordinator, I’m expanding from campaign execution to go-to-market orchestration. Leading end-to-end execution for AAPEX—our largest industry event—has reinforced the importance of tight cross-functional coordination between marketing, product, and sales, and of building enablement that makes it easier for teams to confidently tell the product story. Overall, Astemo has taught me that the strongest marketing is operationally excellent: it connects strategy to production realities, and creative to measurable business impact.